UPS Pulls Out?

Rush Limbaugh Ad Boycott: UPS Latest Company To Remove Content

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Rush Limbaugh

     Even though the dust seems to have settled after Rush Limbaugh attacked Georgetown University law student Sandra Fluke, some advertisers are still pulling out of the radio giant’s show.
     Earlier this year, Limbaugh sparked significant outrage when he attacked Fluke for participating in a congressional hearing on insurance-covered contraception. Limbaugh called her a “slut” and “prostitute,” and repeatedly attacked her over the course of three days. Though Limbaugh issued a rare public apology, advertisers pulled content from his radio show due to pressure from customers, who were outraged over Limbaugh’s incendiary statements.
     Just before Independence Day, UPS became the latest company to pull its ads from Limbaugh’s show. More than forty companies — including AOL, the parent company of The Huffington Post — pulled its content. UPS customers heard a commercial for the company on KFAB during Limbaugh’s show. They took to Twitter to ask UPS to pull the content, a request the company granted.
     While Limbaugh maintained that the ad boycott had little impact on his show, the CEO of Cumulus (one of the largest radio companies in the country) said the exodus cost the company “millions” in 2012.

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