If your a driver that’s been around a few years, you might remember when the company used to put together soft ball teams on the weekends. They would sponsor weekend tournaments of drivers and their families at local parks. Managers and drivers would participate on the same teams together creating a level of comradery. All to build a feeling of team spirit and loyalty among the workforce.
Remember when there used to be a safe driving award program? Drivers were rewarded for the number of years they would go without an avoidable accident. Every driver was given a catalogue to chose a prize depending on the number of years. On the five year accomplishments the prizes were fairly substantial, such as bikes for ten years TV’s for twenty, etc. In the later years they were also given a pin with a diamond, and there was a banquet held for drivers that achieved 25 or more years.
Remember when their was also a “Years of Service” award. Drivers were rewarded for their years of service. They were given a plaque honoring the number of years, and they again had a catalogue of prizes to choose from.
Remember when there was a magazine published to talk about the people that worked for the company, and their achievements both at work, and off the job? The magazine was called the “Big Idea”. How many of you remember what the “Big Idea” was? Of course the “Big Idea” was “Service”. The idea of the magazine was to honor the employees that worked together to provide service within the company to that customer outside the company.
Remember when the TV commercials bragged about the quality of their drivers? The commercials would show the extra length drivers would go to in making their deliveries. They also showed the special relationships drivers would establish with the customers. How the customer could set their watch by the driver, and that if any problem arose, the customer could always turn to that same driver for resolution.
These are just examples of what the company, “used to be”. Most of these programs were in the days before the Public Sale of Stock. These programs were in the days of James E. Casey. These programs were in the day when the company cared as much for the people that worked for it, as they did about the customer. The programs were when the company felt that the effort was for all of us, customer and employee alike.
Isn’t it a shame that those are the “good ‘ole days”.
All of these programs have been replaced with EDD, and PAS, and Telematics, and Production Standards, and Discipline, and Management By Intimidation. Any of you Rank and Filers feel a sense of pride over any of these programs?
So the inquiring driver may want to know why the change in mentality towards the employees and their success? After the company went public with it’s stock, it’s all about one thing, and one thing only!
It’s the company’s new “Big Idea”!
The Bottom Line!